rv.eins – Visuelle Systeme
Alles steht in Beziehung zueinander. Was in der freien Natur zufällig erscheint, folgt meist sehr präzisen Regeln und Mustern.
Diese Gesetzmäßigkeiten bilden das Fundament für den Kurs Visuelle Systeme, in denen einzelne Teile in bestimmten Proportionen wiederholt werden. Proportionale Beziehungen dienen dabei als gestalterisches Spielfeld, auf dem man sich austoben kann. Diese Systeme zeichnen sich durch ihre visuelle Einfachheit, ihre Wahrnehmbarkeit und ihren Wiedererkennungswert aus. Form und Inhalt sind stets miteinander verknüpft.
Auf Basis dieser Erkenntnisse wurde ein visuelles System mit dazugehörigen Brand Guidelines für den fiktiven Ravensburger Fernsehsenders rv.eins gestaltet. Dadurch soll ein möglichst durchgängiges und harmonisches Erscheinungsbild geschaffen werden.
Everything is connected to each other. What appears random in the wild usually follows very precise rules and patterns.
These laws form the basis for the Visual Systems course, in which individual parts are repeated in certain proportions. Proportional relationships serve as a creative playing field where you can let off steam. These systems are characterized by their visual simplicity, their perceptibility and their recognition value. Form and content are always interlinked.
Based on these findings, a visual system including a brand guideline was created for the fictitious Ravensburg television broadcaster rv.eins. The aim is to create an appearance that is as consistent and harmonious as possible.
These laws form the basis for the Visual Systems course, in which individual parts are repeated in certain proportions. Proportional relationships serve as a creative playing field where you can let off steam. These systems are characterized by their visual simplicity, their perceptibility and their recognition value. Form and content are always interlinked.
Based on these findings, a visual system including a brand guideline was created for the fictitious Ravensburg television broadcaster rv.eins. The aim is to create an appearance that is as consistent and harmonious as possible.
4. Semester – Visuelle Systeme
07 – 09/24
DHBW Ravensburg
Studiengang Mediendesign
Gestaltung von Philip Schimpl